This paper aims to explain the process of developing creative strategies for empowering community capabilities and local resources in managing geotourism in the Ijen Geopark development area of the Bondowoso region.The location is in the Ijen District as a depiction Console area for developing the Ijen Geopark.The perspective used in this study is a resource-based view with valuable, rare, imitable, non-substitutable (VRIN) analysis to identify the effectiveness of the performance of SHIRTS URBAN REGULAR FIT local geotourism resources.
The results showed that the daily management of geoparks has collaborated with institutions in rural areas in building sustainable competitive advantages to manage geotourism oriented to VRIN criteria in the delineation area of the development of the Ijen Geopark.